Configure the reward
- In Earning rules, choose Create rule → Marketing email subscription.
- Enter Points awarded and choose Create.
- Choose Activate on the Earning rules page.
Activation checks existing subscribers. Awards begin when Setting up changes to Active.
Use Activate to retry failed setup. Deactivation cancels unfinished setup; editing points does not activate the rule.
Who qualifies
Customers earn for their first observed Shopify marketing email subscription while the rule is active. Existing subscriptions and those observed during setup or inactivity do not qualify later.
Unsubscribing and subscribing again does not reset eligibility.
Opening Rewards or entering an email elsewhere does not award these points.
Change the rule
Edits affect future awards. Deactivation preserves points and subscription history.
This earning rule is separate from Customer notifications. Neither setting enables the other.