Open Settings → Customer notifications. All three notification types start inactive; saving a template does not turn it on.
Choose an email
- Earn points: after an independent points credit.
- Points expiring soon: before the nearest expiry date.
- VIP status: eligible membership changes.
Customers need a valid email and current Shopify marketing consent; app billing must be active. Tests use your entered recipient.
Edit, preview and test
Edit the subject and HTML body, then preview. Save before testing: tests use saved content in the selected language. Tests count toward email usage; previews do not.
Revert to default loads the available starter into the draft. Save to keep it. Write complete source content for unsupported primary languages.
Sender details
Override the From name or Reply-to address in sender settings. Reset either field to use Shopify’s store name or public contact email.
The From email address remains app-managed. Changing Reply-to does not change the template’s Shopify contact email.
Liquid variables
Use only simple substitutions such as {{ customer_name }}. Tags, filters and
unknown variables are unsupported. Each notification guide lists its variables.
All types support {{ shop.url }} and {{ shop.email }}.
The complete destination of an online-store link may be {{ shop.url }}.
Template editing explains HTML and preview behavior.
Translations
Write in the primary storefront language shown. Use Translate for other languages. Never-translated fields can use source content; fix outdated or invalid translations before sending.
See Translations.