VIP status covers eligible tier or membership-expiry changes. It starts inactive, separately from VIP.
Configure the email
- Open Settings → Customer notifications → VIP status.
- Write the subject and body, then preview and save.
- Send a test using saved content.
- Turn on the notification when ready.
Saving VIP settings does not email every customer. Initial placement does not trigger a welcome campaign.
Liquid variables
| Variable | Meaning |
|---|---|
{{ customer_name }} |
Customer’s name or fallback. |
{{ tier_name }} |
Current tier’s customer-facing name. |
{{ tier_validity }} |
Membership validity text. |
{{ shop.url }} |
Shopify online-store URL. |
{{ shop.email }} |
Shopify public contact email. |
Use variables for tier names and validity. Base and Lifetime memberships have different expiry terms from expiring higher tiers.
Pause and eligibility
Customer delivery requires current consent, a valid address and active billing. Pausing VIP cancels unattempted messages, without catch-up emails on reactivation.
Outdated membership messages may be skipped before sending.
See VIP tiers and Template editing.